ITV’s Biggest Hits Stay Free as Sky Seals £1.6bn Deal
Sky’s £1.6bn deal for ITV’s production arm won’t move free-to-air hits like I’m a Celebrity behind a paywall – for now. What changes and what stays the same.
media consolidation
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ITV Sells Production Arm to Sky in £1.6bn Streaming War Bet
ITV sells its media and entertainment arm to Sky for £1.6bn, creating a British content powerhouse to take on Netflix and Disney+. What it means for viewers, investors, and the future of UK TV.